No More Rings and Things in Cracker Jack Boxes

This article was published on: 05/8/16 10:24 PM by Curt

Capture It’s the end of an era.

The chance of finding a toy or something greater in the boxes of Cracker Jacks has been enlightening children and others for almost 120 years.

Frito-Lay announced Thursday that the iconic prize found in a box of Cracker Jacks will be replaced with stickers containing digital codes for mobile games. The digital codes will all be baseball-inspired.

Frito-Lay is hoping the new prize will allow families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.

The new prizes will require fans of the caramel-coated popcorn and peanuts snack to download the Blippar app, available for iOS and Android, and will come in four themes: Dot Dash, Dance Cam, Get Carded and Baseball Star. Cracker Jack will also debut restyled logo and packaging.

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